It lives!! mediaShepherd.com is now live!

ItLivesAfter many weeks of planning and work, our website, www.mediashepherd.com, is live as of this morning. Noelle and I are very excited and eager to share all we have to offer with the world. Henceforth, this blog will be dormant and we will be blogging on the new website. (All content from this blog has been carried over to a “blog” section on the home page. Keep checking back for our observations and commentary on anything and everything publishing.)

Thanks to all those who have followed us up to this point as we achieve liftoff! Come along with us to meet experts, find vendors offering what you need and catch up on the latest news with a unique spin. Be sure to offer any and all feedback—we will be working diligently to make the site better and more responsive to the needs of publishing professionals. Send comments and questions to info@mediashepherd.com or share your thoughts on the comments section of the site.

Advertisements

Have You ‘Herd’? mediaShepherd Launch Date Set

Industry’s new source for information, ideas and connections will go live Sept. 23

mediaShepherd, a new B2B media company offering information and resources to help publishing industry professionals network and do their jobs better, will launch Monday, Sept. 23 at www.mediaShepherd.com. With a focus on facilitating connections among industry professionals and giving users the tools they need to make better decisions, mediaShepherd is a comprehensive resource unlike any other on the market today. The company is being launched by well-known industry veterans Noelle Skodzinski and Jim Sturdivant.

Connections. mediaShepherd’s “Ask the Expert” service connects you with publishing industry thought leaders to find the answers to challenging questions on a range of topics, from audience development and marketing to digital editions, print production, business strategy and finance, and much more. Its “Find a Mentor/Be a Mentor” platform is a go-to resource for those looking for more in-depth help. For those seeking goods and services tailored to their strategies and budgets, mediaShepherd’s vendorMatch service connects pre-screened and qualified companies with purchasers actively seeking what they offer.

Information. Industry updates, tailored to those who need strategic information, are a daily part of mediaShepherd’s website and e-newsletters. mediaShepherd steers clear of gossip, dross and the generic trend pieces you’ve read elsewhere to offer news and perspectives relevant to how you do your job—and how your job and the industry will look one, three and five years from now. Proprietary research will offer exclusive insights into data and trends important to publishers.

Services. mediaShepherd offers a range of services for publishers, including consultation, editorial direction and development, design, video, event planning and research. The founders’ combined three decades of experience in media and rich connections in the industry offer an unparalleled “brain trust” helping industry professionals achieve growth and profits.

So on Monday, be sure to hoof it on over to mediashepherd.com to check out all this valuable resource has to offer. For more information, including editorial and sales inquiries, contact info@mediashepherd.com.

Old vs. New Media: An Outdated Argument?

FioreLaptopA friend sent me a funny video: Mark Fiore’s “Old vs. New” is a debate between a crusty old newspaper and a too-perky laptop over what best constitutes news gathering in the age of Twitter. Newspaper stresses its historic role in uncovering and combating corruption; Laptop, the wired world’s flexibility and freedom of information access.

“I know how to monetize, and collect micro-payments,” Laptop says.

“I need macro-payments!!” Newspaper cries. “I’m laying off good journalists here!”

“And have been for years while trying to satisfy corporate’s hunger for double-digit profits,” Laptop retorts. Touché.

It’s true that newspapers’ former monopoly on the news made them bloated cash cows just waiting for technology to knock them off their slippery perch. It’s also true that this very same monopoly allowed them to shine a light on abuses of power—public or private, local, state or national—far more effectively than any digital publication can today. While the Texas Tribune does great work, it is necessarily niche in a way that the Fort Worth Star-Telegram, in its heyday, was not. Plus, as a 501(c)3, the Tribune does not enjoy the resources of traditional newspapers. It’s hoping it can just break even.

As I’ve written before, one answer for traditional media is to stop looking down on micro-payments. As the music industry learned the hard way, if you want people to pay, you need to make it easy for them. This means offering paid daily access on NYTimes.com, not just expensive digital subscriptions. It means selling articles, e-books and archives, and figuring out how to capitalize on print in creative new ways.

As Newspaper and Laptop reveal at the end of the video, both often find themselves running a little low on cash. The failure of any one digital news site to corner the market on anything is traditional media’s great opportunity. Unlike the old days, one business behemoth has not been replaced by another; the playing field is even, and, as terms like “traditional” and “new” begin to lose their meaning, the spoils will go to any player who can master the multiplatform marketplace.